Who knew a picture of carton of lemons could raise awareness for breast cancer? Read to find out more
Breast cancer is one of the main reasons for death in women. 1 in 8 women in US will develop invasive breast cancer in her lifetime. About 255,180 new cases of breast cancer will be diagnosed amongst women and 2,470 cases of breast cancer cases will be diagnosed amongst men in US. The main problem about breast cancer is that no one is comfortable talking about it and this breast cancer awareness campaign is trying to change that… by using lemons. Read to know more.
1 The viral picture of lemons
#KnowYourLemons is an ongoing viral social media post which shows a carton of 12 lemons in various stages of disintegration. The most important about this viral campaign is that this campaign is designed to raise awareness about breast cancer. The lemons represent breasts showing the 12 major symptoms a woman should check for in her breasts for cancer. This campaign is designed by Corrine Beaumont who lost both of her grandmothers to breast cancer. She said that she designed the campaign using lemons to depict breasts as people find it difficult to discuss and talk about breast cancer. She said: “The Know Your Lemons campaign is able to overcome these issues on a global scale because now for the first time ever we can show what symptoms look like without censorship.”